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Aleyr.com premium pet food website banner showcasing dog and cat nutrition products
Aleyr case study section number icon

Introduction

Aleyr.com is a leading online retailer specializing in premium dog and cat food, catering to pet owners who prioritize quality nutrition for their furry companions.

Despite offering high-quality products, Aleyr.com faced stiff competition in the crowded pet food market. Seeking to carve out a stronger digital presence and drive growth, Aleyr.com partnered with our SEO agency.

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Objectives

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Increase organic

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Increase organic visibility and traffic to Aleyr.com.

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Search queries

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Improve keyword rankings for relevant search queries.

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Website visibility

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Enhance website visibility and brand awareness.

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organic search

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Boost conversions and sales through organic search.

Google Analytics

Google Analytics overview screenshot showing traffic growth for Aleyr.com Google Analytics organic search performance report for Aleyr.com Google Analytics user acquisition and engagement metrics for Aleyr.com Google Analytics conversion and revenue data for Aleyr.com
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43K

Users

1M 35s

Average engagement time

235K

Event Count

43K

New Users

Strategy and Execution

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Comprehensive Keyword Research

Conducted extensive keyword research to identify key terms and phrases relevant to pet nutrition, pet health, and specific dietary needs of dogs and cats. Prioritized long-tail keywords with high search volume.

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On-Page Optimization

Optimized product pages, category pages, and blog content with targeted keywords, meta tags, headings, and descriptive alt text for images. Ensured alignment with search intent and best SEO practices for enhanced visibility and relevance.

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Technical SEO Audit and Implementation

Conducted a thorough technical SEO audit to identify and resolve issues impacting website performance and crawlability. Addressed issues such as site speed optimization, mobile responsiveness, and schema markup implementation to improve user experience and search engine indexing.

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Content Strategy

Developed a comprehensive content strategy focused on creating engaging, informative, and visually appealing content to captivate the target audience. Published informative blog posts and guides to engage and inform the target audience.

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Link Building and Outreach

Executed a strategic link-building campaign to acquire high-quality backlinks from authoritative pet-related websites and blogs. Leveraged partnerships, guest posting opportunities, and digital PR to enhance Aleyr.com's domain authority and credibility in the pet industry.

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Conversion Rate Optimization

Implemented various strategies to improve the conversion rate of Aleyr.com, such as optimizing call-to-action buttons, streamlining the checkout process, and incorporating persuasive product descriptions and reviews.

Results Achieved

  • Substantial Increase in Organic Traffic

    With implementing the SEO strategy, Aleyr.com experienced a significant surge in organic traffic, with a year-over-year growth rate of 80%.

    Graph showing 80% year-over-year increase in organic traffic for Aleyr.com
  • Chart displaying improved keyword rankings for pet food related search terms

    Improved Keyword Rankings

    Achieved top rankings for competitive and long-tail keywords related to dog and cat nutrition, premium pet food brands, and specific dietary requirements, resulting in increased visibility and organic CTR.

  • Enhanced User Engagement

    Implemented content optimizations resulted in higher dwell time, lower bounce rates, and increased interaction with product pages and informational content, indicating improved user engagement and satisfaction.

    Graph showing improved user engagement metrics including dwell time and bounce rate reduction
  • Chart illustrating significant revenue growth from organic search for Aleyr.com

    Revenue Growth

    The notable increase in organic traffic and improved website performance translated into a substantial uplift in conversions and revenue for Aleyr.com's dog and cat food products, surpassing the client's ROI expectations.

Keyword Ranking

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