Aleyr.com is a leading online retailer specializing in premium dog and cat food, catering to pet owners who prioritize quality nutrition for their furry companions.
Despite offering high-quality products, Aleyr.com faced stiff competition in the crowded pet food market. Seeking to carve out a stronger digital presence and drive growth, Aleyr.com partnered with our SEO agency.
Increase organic visibility and traffic to Aleyr.com.
Improve keyword rankings for relevant search queries.
Enhance website visibility and brand awareness.
Boost conversions and sales through organic search.
Users
Average engagement time
Event Count
New Users
Conducted extensive keyword research to identify key terms and phrases relevant to pet nutrition, pet health, and specific dietary needs of dogs and cats. Prioritized long-tail keywords with high search volume.
Optimized product pages, category pages, and blog content with targeted keywords, meta tags, headings, and descriptive alt text for images. Ensured alignment with search intent and best SEO practices for enhanced visibility and relevance.
Conducted a thorough technical SEO audit to identify and resolve issues impacting website performance and crawlability. Addressed issues such as site speed optimization, mobile responsiveness, and schema markup implementation to improve user experience and search engine indexing.
Developed a comprehensive content strategy focused on creating engaging, informative, and visually appealing content to captivate the target audience. Published informative blog posts and guides to engage and inform the target audience.
Executed a strategic link-building campaign to acquire high-quality backlinks from authoritative pet-related websites and blogs. Leveraged partnerships, guest posting opportunities, and digital PR to enhance Aleyr.com's domain authority and credibility in the pet industry.
Implemented various strategies to improve the conversion rate of Aleyr.com, such as optimizing call-to-action buttons, streamlining the checkout process, and incorporating persuasive product descriptions and reviews.
With implementing the SEO strategy, Aleyr.com experienced a significant surge in organic traffic, with a year-over-year growth rate of 80%.
Achieved top rankings for competitive and long-tail keywords related to dog and cat nutrition, premium pet food brands, and specific dietary requirements, resulting in increased visibility and organic CTR.
Implemented content optimizations resulted in higher dwell time, lower bounce rates, and increased interaction with product pages and informational content, indicating improved user engagement and satisfaction.
The notable increase in organic traffic and improved website performance translated into a substantial uplift in conversions and revenue for Aleyr.com's dog and cat food products, surpassing the client's ROI expectations.
As the tech world is getting more and more fast-paced, new developments can get hard to follow. But, don't worry, we got you covered. We have various articles to help you follow new trends and decide which IT solution is a perfect fit for you and your goals.
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